However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems.
What is a CRM system?
CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide better services and boost sales.

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses.

As the number of cybersecurity threats increases, many business owners have no recourse but make cybersecurity a priority. But how does one know if your security measures are actually keeping your enterprise IT assets safe? Here are five ways you can tell if your security isn’t sufficient.

Mobile devices are a popular tool for many employees, most of whom will at some point use their personal device for a work-oriented task. Companies are adopting a BYOD or bring your own device policy to help bolster motivation and productivity. Another similar trend gaining popularity is CYOD or choose your own device.

Within Office 365 Groups, there’s a feature called Connectors. It allows you to link to popular third-party services without ever having to leave Outlook. This means relevant content and updates that you want are sent immediately to your group feed, making workflow more seamless.

Amidst the current climate of malware, hacks, and phishing scams, companies must take precautions when accessing the internet. Without safeguards, browsers that you or your employees use are vulnerable to cyberattacks that may cripple productivity and profit.

Business continuity plans are designed to protect an organization's critical data in case of a crisis, but employees are also a part of that equation. If you want a strong business continuity plan, it’s imperative you avoid the following mistakes.
Mistake #1: Failing to plan for employees
Companies that survive unexpected incidents are the ones that thought about their employees’ needs.

When customers visit and use your website, engender feelings of trust and security instead of alarm and distrust. Easily improve feelings of internet security with these three tips.